For Trades & Service BusinessesTHE CONTENT TO CUSTOMERS SCORECARD
Good at your job, not sure what to post?
Imagine posting every day without overthinking it - knowing exactly what to film, what to say, and why it brings the work in. That's the gap this measures.
You already know something’s not working or don't know where to start.
Answer these 4 questions honestly.
Content
Would you stop to watch you, if you weren't you?
Attention
Is anyone new seeing it, or the same faces every week?
Trust
Does your content give people a reason to trust you?
Customers
Is any of it turning into enquiries?
Instant
I built it before I taught it
That’s my training academy unit going up. I paid for it with content: 250,000+ followers and millions of views a month, built organically with zero ad spend, turned into enquiries and customers.
The scorecard is what I learned doing it: what actually turns attention into money - and how to win that attention.
Millions of views £0 ad spend.
Straight up: this works both ways
You get your score and the three things to fix first. I get to see where business owners & startups are actually getting stuck.
I’m building the Content to Customers programme right now, and I’d rather build it around real problems than guesses. Every scorecard filled in helps me build the program around the problems business owners & startups are actually facing.
So take it, get your result, and if the programme ends up being for you, you’ll hear about it first.
Jay Parry
Get seen. Get Paid
Honest score, no fluff.